I've been a marketing professional for over 20 years, from agency art director to publishing consultant and publicist. The comments below are just my first impressions as I think visitors will react to your site.

It is my opinion that you have a great site that offers lots of value to readers. It's neat, clean, easy to navigate, friendly with a loud echo of your passion for 4X4s. You've put a great deal of work into it and it shows. You should be quite proud.

Concept: A ''hot'' subject that's gaining popularity.

Logo: Crisp and clean and easy to read. Excellent choice of fonts.

Look and feel: works great with subject matter and theme of the icelandic mountains. Simple, and clean.

Tech quality: Excellent. Nice enhancements such as serif font for body copy, and weblog is attractive.

Home page photos: Excellent quality and very inviting. The mountains captures the attention of the introverts, the vehicle with the crowd is magnetic to the extraverts. Appeals to both personality types. Good choices.

Buttons: On target and convey that there's lots of value and information on your site at first glance.

Newsletter: Great cover art. Draws quick attention. Appears to be exciting information.

Copy: Easy to read, friendly, warm and upbeat...just like Ken suggests. Your motives come across as being helpful to others and you convey sincerity and honesty so readers will believe you and follow you where ever you take them.

Wallpaper: Excellent photos and the three sizes from which to choose are convenient for the visitor. Makes me want to visit your country.

Overall I think you've done a fantastic job. If I were your teacher I'd give you an A+. Only had time to do one of your sites tonight. Hope I've been of some help. I don't know much about 4 wheeling, but I know more now. 

All the best with your success.

Diana from natural-lifestyle-made-easy.com

I loved the four wheel drive site. I am a photographer and an outdoorsman. Your site kept my interest for better than an hour, just looking at the great photos and reading about 4 x 4's. I am a very visual person and have trouble receiving or conveying ideas without the use of pictures. We have been told to keep the graphics to a minimum and use text instead, but our sites would be nothing without our photographs. The results are slow loading pages. I waited for yours gladly because I wanted to finish the glacier trip with you.

Dennis from Shadebuilder.com

Iceland... Nice Land!!

Just a short note to say how much I have enjoyed browsing your web site. My brother has recently married an Icelandic girl, whom he had been dating for 6 years, and as such I have been to Iceland many times more - recently two weeks this July.

In addition to the relatively unspoiled beauty of the country, one of my most enduring memories is that of the lifted 4 x 4s. As a Land Rover enthusiast, I am pleased to see them growing in popularity in Iceland ' and the 38' Defender on your web site looks great. I must admit, I do secretly desire to build such a beastie my self and inflict it upon the UK roads no matter how ridiculous that sounds ' or at least bundle it on a Smyril Line ferry from Lerwick and head back to Iceland to play. Should I ever start the project, I will let you know of progress.

I have signed up for your newsletter and look forward to revisiting your site.

Best regards

Paul

First let me say thank you for putting "This" all together it is very refreshing to see and read. 1976 was the year that I had built my first 4x4. I was quite disappointed in what was available then in and on the market-so I built one. This was a one ton Chevy van converted to 4WD. What an undertaking, but all the hours was filled with joy. As I got older other things came to play in my life (like earning a living) and my joy was set aside. I purchased the Tahoe in order to reignite the old feelings, then the purchase of the Astro as an every day work car, now further enhances those feelings. But there was still an emptiness inside until I had stumbled upon your site. Ignition has taken place and now the ideas are flowing once again like it was 30 years ago. So thank you!.

What I would like to see the most? ALL the information is superb and personal it speaks to me as well as to others. Change nothing. Again Thank You Thrandur, soon I need to go to Iceland and experience all of those rolling dougnets and thunder. I am also considering in transporting my vehicles to Iceland to be retrofitted.

Peter