Dodge 4x4s

Dodge started early making light pickup trucks. In 1946 it made the first 4x4 truck and later the popular Power Wagon. Dodge is is best known for trucks like the Dakota and Ram and Ramcharger. Dodge has since continued a strong line of trucks and also moved into luxury SUV production like the Durango.

Dodge have taken the popular Dodge Ram and turned it into a separate brand. But rest assured because Ram president Fred Diaz has stated that "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be 'vinned' (from the acronym VIN, or Vehicle Identification Number) as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."