Tread Lightly! & Hummer Grant-Giving
OGDEN, UTAH (April 24, 2008) – General Motor’s HUMMER
division and the nonprofit organization Tread Lightly!® announced
today the launch of a new partnership called HUMMER’s Recreation
Rescue, which will provide grants to outdoor recreation sites. The
grants will be dedicated towards land use education, management and
trail maintenance.
“This
partnership comes at a critical time, especially for recreation
activities involving the use of off-highway vehicles,” said Tread
Lightly!’s executive director Lori McCullough. “These grants will
help land management agencies implement their new travel management
policies in a way that helps both recreationists and the great
outdoors.”
Project sites already selected for
2008 include off-highway vehicle areas in the Sierra National Forest
in Central California and the Ocala National Forest in
Florida. Other sites are currently under consideration and will be
announced by the beginning of summer. Volunteers will be needed to
re-seed, install signage and kiosks, build trail enhancements and do
other important tasks.
“At a time when public participation
in outdoor recreation is at a decline, organizations like Tread
Lightly! are extremely important in ensuring that open access to
public land remains available for future generations,” said Martin
Walsh, HUMMER general manager.
HUMMER’s
Recreation Rescue was
created under the umbrella of Tread Lightly!’s Restoration for
Recreations program. Restoration for Recreations
designed to keep the great outdoors beautiful, healthy and open to
the public by providing much needed resources for trail maintenance,
education and communications initiatives to allow for
environmentally sustainable outdoor recreation.
The initiative
will kick off with a project on the popular Bald Mountain
off-highway vehicle (OHV) trail in the Sierra National Forest.
Funding and volunteers will help provide trail maintenance, install
signage, print quality maps and develop educational outreach.
More
information about HUMMER’s Recreation Rescue and volunteer
opportunities can be found at www.treadlightly.org.
Tread
Lightly!, Inc. is a national nonprofit organization with a mission
to proactively protect recreation access and opportunities in the
outdoors through education and stewardship initiatives. Tread
Lightly! is the nation’s signature ethics message for outdoor
enthusiasts that use motorized vehicles. The organization also
offers unique training and restoration programs strategically
designed to instill an ethic of responsibility in a wide variety of
outdoor enthusiasts and the industries that serve them.
HUMMER is a division of General
Motors Corp. (NYSE: GM), the world’s largest vehicle manufacturer,
which employs about 321,000 people globally. HUMMER is a premium
off-road vehicle manufacturer with sales in 37 countries and a
product line-up that consists of the H2, H2 SUT, H3, H3x,
and award-winning H3 Alpha. Information on HUMMER products is
available at
www.hummer.com.
